The faster than expected recovery at WPP and across the wider agency sector to pre-pandemic levels has “surprised many people” and shows the “health of our industry”.
That’s according to Mark Read, the chief executive, who spoke to Campaign after WPP’s half-year results.
Net sales jumped 19.3% in Q2 against 2020 and were up 1.3% on 2019. Over the six months to June, sales were £4.9bn – up 11% on last year and 0.5% on two years earlier.
Now WPP expects growth of 9% to 10% for the full year – its second upgrade this year and roughly in line with US rival Interpublic.
Read also spoke about significantly increasing the bonus pool for WPP’s 104,000 staff,
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