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Anup Oommen
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Interview: Estithmar Holding’s Marwan Dimas on ‘Baghdad as a destination’

Anup Oommen
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Marwan Dimas, Chief Sales & Marketing Officer at Estithmar Holding, talks to Campaign Middle East about the rise of branded residences in Iraq, and shares insights on Baghdad’s booming real estate market.

Marwan Dimas, Chief Sales & Marketing Officer at Estithmar HoldingMarwan Dimas, Chief Sales & Marketing Officer at Estithmar Holding

The property and hospitality landscape in Baghdad is at an inflection point, where macro tailwinds meet structural constraints. Years of underdevelopment have left a supply-demand gap just as a young population accelerates household formation. The result is brisk absorption when product-market fit is tight, alongside a clear bifurcation: premium inventory races ahead while the mid-market remains underserved.

In this context, branded residences have become more than a logo or a marketing exercise; branded residences have begun to function as a service and governance layer that de-risks ownership, signals quality, and creates an “experience moat”. Introducing a f


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Tags:AdvertisingBaghdadBranded Residencesbranded residential developmentsEstithmar Holdinginvestor confidenceIraqluxury branded residencesmarketingMarwan Dimasnarrativeproperty marketqualityreal estatereal estate marketReal Estate Marketingreal estate pricesresidential livingRixos BaghdadRixos Baghdad Hotel and ResidencesRixos Hotel & Residencesstorytellingtrust
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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