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Essays

Why interesting Trumps right

Interesting Times’ Ashraf Mansour explains why the sensible option is not always the answer

I have a confession. From the moment I began following the US Republican primary campaign I wanted Donald Trump to win. Now, before you turn the page in disgust, I assure you I do not agree with his political views or his behaviour. I simply had a point to prove.
When I spoke to people in our industry about the primary I asked them to make a decision based on the candidates’ campaigns. Donald Trump’s campaign can be described as ‘interesting’, while his competitors’ campaigns revolved around ideas that were both true to the GOP brand and the 55 million Republicans that the candidate


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