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Insider notes from London International Awards’ Creative LIAsons Programme 2021,  featuring coaches from TikTok’s Creative Lab duo – HyunSeo and Sarah

Get inspired by our conversation with the Creative Lab duo, HyunSeo Yoo and Sarah Guessoum, who took part in LIA's coaching academy and shared their experience nurturing the creative growth of the next generation.

What is the ‘Creative LIAisons Programme’?

London International Awards, the awards competition for creatives, recently launched its ‘2021 Creative LIAisons’, bringing together 150 young creatives and top industry leaders in virtual one-to-one coaching sessions. The programme, launched in 2012, encourages emerging talent to tap into deeper creative insights and connect with the movers and shakers of the creative industry.

What led you to take part in the programme?

This year’s programme is the first-ever, global one-to-one coaching and networking session for creatives. Designed to develop, educate, and inspire young talents from all around the world. Therefore, we were very e


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