Marion Englert, Head of Marketing and Communication, Continental General Trading Group
Now, even more than ever before, the job of a marketer is critical to the success of a business. But as a seasoned marketer and communications professional, today’s landscape can make you feel like you’re extinct, a dinosaur.
It feels like being on a rocket ship – destination unknown. We’re always on!
It has almost become the norm to be flying blind at times, as we navigate unchartered waters. We’ve come from being the creatives of a company to juggle more complex data, and find the need to invest in ongoing education
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