Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault.
The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies.
Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD.
Arabian Automobiles Company is owned by AW Rostamani Group, itself a privately held company established in 1968 in the UAE. It is the only distributor for both Infiniti and Renault in Dubai and the Northern Emirates.
Arabian Automobiles’ Infiniti media work was previously handled by OMD, and Renault had been held by Publicis Communication
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