By Arvind Hickman
Initiative has promoted Fritha Hookway to chief strategy officer across EMEA.
Hookway joins Initiative EMEA leadership team comprised of president Léonie Koning, chief analytics officer Nigel Foote and senior HR business partner Abby Pepper.
She previously served as head of strategy global, leading Initiative’s EMEA pitches and working on campaign strategy for several global accounts, including Nike EMEA, Amazon, Prime Video Europe, Carlsberg, Lego, Harman, Deliveroo and Canada Goose.
In her new role, she will oversee all EMEA markets with a focus on regional strategies, new business and network growth. Her role also involves strategic product development a
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