Industry veterans from the Middle East advertising industry have come to together to launch a new institute for creatives, Colors Art Institute.
The institute is founded by Vitthal Deshmukh, formerly the Chief Creative Officer and partner of TCP (The Classic Partnership Advertising), and led by Nirmal Diwadkar, the former COO of Lowe Dubai and Creative Director of TBWA/RAAD.
The institute aims to bridging the gap between education and real-world application for the real world industry.
The courses are skill-based and designed and taught by industry experts.
The courses feature topics including creative direction, copywriting, photography, branding and strategy.
Beno Saradzic, an Emmy-nominated specialist in architectural, space and timeless photography, will conduct the Time-Lapse Photography course to understand the technique.
Overlooking The Art of Creative Direction course will be Tonnit Thomas, the Founder of Tonnit Design.
Illustrator and Art Director Karen Allejandra Gallego will explore typography, lettering and calligraphy in her Illustrative Typography course.
Teaching how to build a brand from the ground up through in the Design for Branding and Strategy will be Stuart Harris. He is a distinguished creative director and brand strategist. He is also the founder of Yellow Branding and Communications.
Also conducted as part of the courses will be the Copywriting course by Shehzad Yunus, creative leader and founder of Humaniz3d Digital.
The course is geared towards creating better understanding of the process for writers, advertising professionals and brand managers.
Finally, focusing the usage of AI in the creative industry, the Use of AI for the creative industry course is conducted by Pablo Salgado, creative director and an expert on the understanding and use of AI.
