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Industry Snapshot: Total Media Ventures’ Taha Kazmi

A brief interview with Taha Kazmi, Co-founder of Total Media Ventures

Total Media Ventures, an ad tech firm based in the UAE, has teamed up with Hybrid.ai, an international ad tech provider with offices in New York, Berlin, Warsaw, Moscow and Bucharest that operates on an internally developed programmatic ecosystem, partnering with top supply sources to implement machine learning and AI algorithms.

WHAT IS TV SYNC ADVERTISING?
In very simple terms, using a technology platform to automatically trigger a digital ad campaign based on what is seen and heard on TV in real time.

IS TV SYNC AVAILABLE FOR SELF-SERVICE IN HYBRID CONSOLE?
TV sync is performed full-service only. The reason why we run it full-service is that TV sync campaigns engage the resources of the Hyb


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