Mike Alnaji. Chief Executive Officer, ImfluenceImfluence’s Mike Alnaji shares his learnings from 2024 and what his team plans on implementing as best practices for the year ahead in this Industry Snapshot.
What are the top lessons from 2024 that we’re taking into 2025?
If anything, 2024 has proven to me personally a value that I’ve always struggled with finding as an employee in most workplaces: being valued over the bottom line. In 2024, we’ve doubled down on our ‘People First’ value at Imfluence, and it’s been rewarded through higher employee retention rates, higher customer satisfaction, and an increase in revenue.
We’ve seen firsthand the impact of leading with purpose over profit. It’s a principle often talked about in marketing but rarely acted upon. For us, it’s a commitment, not just a concept.
How do you ensure every member of your agency remains at the forefront of emerging digital technologies and trends?
It’s quite simple: we spark, instil, and reward curiosity within each team member. We believe that curiosity is the number one driver for staying relevant, and it’s something we encourage through practice, trial, and error. It’s what differentiates a good team from an amazing one, and it’s how we ensure we deliver the latest and greatest for our clients.
Of course, we also ensure everyone is up to date through industry events, workshops, and by investing in the team’s knowledge and learning through Imfluence Academy—our internal and external platform to help people learn new skills and stay relevant.
Can you explain examples of work in the industry for which you received positive client feedback?
One of our recent success stories comes from a global e-commerce brand looking to help marketplace sellers expand in key GCC markets. Working closely with the platform and marketplace sellers, we crafted a strategy leveraging a mix of digital channels to drive growth. The results?
An impressive 1.3x average increase in sales across the board. But beyond the numbers, what truly stood out was the client’s appreciation for our agile approach—our team’s ability to adapt in real time, ensuring every decision was driven by data and aligned with their goals to maximise ROI.
How do you measure and demonstrate the success and ROI of your digital marketing campaigns to your clients?
At Imfluence, success is defined by our clients’ vision. We don’t just track numbers; we track impact. Our in-house proprietary reporting technology provides clients with real-time insights, allowing them to monitor campaign performance across multiple channels—organic social, performance marketing, and influencer collaborations.
By Mike Alnaji. Chief Executive Officer, Imfluence.
