In this industry snapshot, Nexa’s Amit Vyas reflects on the key lessons from 2024 and how they will drive growth in the digital marketing landscape in 2025. From the rise of AI-driven efficiency to measurable ROI strategies, he shares insights on how agencies can stay ahead by embracing innovation, streamlining processes, and driving impactful results for clients.
What are the top lessons from 2024 that we’re taking into 2025?
2024 was a year of growth for NEXA, both domestically and internationally, but it also provided important lessons. In the age of AI, clients expect greater results in less time and with maximum efficiency. To meet these evolving demands, agencies must prioritise internal
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