Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating to the masses, especially in today’s ‘attention economy’.
In your opinion, what makes OOH remain one of the most effective traditional forms of advertising
OOH/DOOH’s ability to deliver highly visible, cost-effective, and tangible results, combined with its omni-channel capabilities, makes it a powerful and enduring form of advertising in today’s media landscape. As we increasingly live in an “attention economy,” the need for dynamic advertising tools is critical for brands to succeed.
Are audience analytics and programmatic DOOH changing the advertising landscape?
New audience data measurement and programmatic tools are making DOOH advertising more specific and less rigid, allowing it to achieve tangible offline actions and complement other online media initiatives. This evolution is making DOOH an increasingly relevant medium that cannot be ignored in modern marketing strategies.
Is sustainability still a critical issue within the OOH industry and how should it be addressed?
Sustainability is, and always should be, a critical issue within the OOH industry. Finding a resolution is critical for continued shareholder interest in OOH advertising, as well as for companies to succeed. One effective approach is to integrate sustainable practices tailored to each business’s operations. Whether in technology or print, there are always eco-friendly alternatives that contribute to the greater good.
In your opinion, how can OOH perform at every stage of the marketing funnel?
OOH/DOOH creates awareness with expansive coverage and reach, encouraging engagement and brand recall when implemented. It also has the ability to nudge the audience at the right place and at the right time through strategic campaign placements, making it a complementary tool to other marketing initiatives.
By Niall Sallam, CEO, Elevision
