Fawzi Tueni, chief operating officer, Arabian Outdoor
Has the pandemic fundamentally changed OOH?
The pandemic brought about a great deal of disruption and resulted in many unprecedented trends and behaviours, including new media consumption habits. This compelled brands to revisit their media plans and strategies in order to remain relevant and effective in the new normal. Much like all other marketing and advertising practices and tools, OOH has certainly witnessed a shift in how it is being leveraged.
In the pre-Covid-19 era, OOH served as a primary means of brand building and product awareness and was also utili
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