In this Industry Snapshot, Criteo’s Gosia Wajchert comments on how “Commerce Media is set to shine as it blends data, media, and technology to deliver impactful and privacy-safe commerce moments.”
What excites you most about the AdTech industry as we enter 2025?
The AdTech industry is at a thrilling crossroads in 2025, where innovation and collaboration are driving a new era of possibilities. What excites me most is the industry’s ability to pivot from complexity to simplicity, unlocking the true potential of personalisation. We’ve moved beyond debating why hyper-personalisation matters—2025 is all about mastering the how.
This year is an opportunity to rekindle the joy of shopping and discover
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