HOW DID THE DIGITAL ECOSYSTEM CHANGE LAST YEAR?
It underwent significant changes, urging businesses to adapt swiftly. Privacy took the forefront, with strict regulations like GDPR and CCPA reshaping how marketers personalise campaigns. Third-party cookies crumbled, prompting a shift toward first-party data and contextual targeting.
Automation powered by AI and Machine Learning was another key trend. From AI-driven content creation to automated bidding, technology played a pivotal role in enhancing efficiency and delivering personalised experiences.
The creator economy saw a huge surge, as individuals on platforms like TikTok built massive audiences.
Brands capitalised on
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