How will technology affect media in the next year?
The metaverse is already the key discussion point in 2022 and moving forward. We’re on the verge of exploring the full virtuality of the world we live in, and we’re not alien to such changes. Beyond that, brands should be listening more. Siri and Bixby are. The technology is in the hands of the consumer, and brands need to be more authentic with their approach. The slightest inconvenience will cause a brand to lose consumers as the competition grows.
How is the role of your agency changing?
At Boopin we’re already a step ahead, equipped with the creative and technical capabilities to support the digitalisation of our clients. We’ve
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