What is the biggest change you have seen to the way you do business in Saudi?
The biggest change is the fact that today, branding and communications have become a critical component of business planning and strategies being spearheaded by government bodies and initiatives.
The strong infrastructures in internet speed and penetration, and ease of travel allow for more flexible operations across several cities.
How are societal changes affecting the industry?
You need to be always on top of things that are shifting constantly and very fast. With the youth’s sense of responsibility in contributing to national aspirations, there has been a slew of fresh ideas and innovations that lend oppo
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
