For Ramadan, Haier KSA and Onsor Mosha launched a brand awareness campaign that aimed to reintroduce the home appliance giant to a more digitally-inclined audience. Employing dry humour and sarcastic wit, the self-aware creative direction pokes fun at typical advertising landscapes. Human pop-up ads subvert concepts of word-of-mouth marketing and encourage it with quotable, witty phrases.
Agency: Onsor Mosha
Production House: Hoku Films
Director: Fahad Al Amari
Cinematographer: Ibrahem Al Shangeeti
Creative Director: Ahmad Konash
Senior Creative Copywriter: Abdullah Al Rowis
Account Manager: Murad Mansour
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.