fbpx
FeaturedThe Work

Onsor Mosha creates Ramadan campaign for Haier

https://www.youtube.com/watch?v=BrHThRumKT0

Ramadan Campaign

For Ramadan, Haier KSA and Onsor Mosha launched a brand awareness campaign that aimed to reintroduce the home appliance giant to a more digitally-inclined audience. Employing dry humour and sarcastic wit, the self-aware creative direction pokes fun at typical advertising landscapes. Human pop-up ads subvert concepts of word-of-mouth marketing and encourage it with quotable, witty phrases.

Credits
Client: Haier

Agency: Onsor Mosha

Production House: Hoku Films

Director: Fahad Al Amari

Cinematographer: Ibrahem Al Shangeeti

Creative Director: Ahmad Konash

Senior Creative Copywriter: Abdullah Al Rowis

Account Manager: Murad Mansour

Art Directo


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments