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Onsor Mosha creates Ramadan campaign for Haier


Ramadan Campaign

For Ramadan, Haier KSA and Onsor Mosha launched a brand awareness campaign that aimed to reintroduce the home appliance giant to a more digitally-inclined audience. Employing dry humour and sarcastic wit, the self-aware creative direction pokes fun at typical advertising landscapes. Human pop-up ads subvert concepts of word-of-mouth marketing and encourage it with quotable, witty phrases.

Client: Haier

Agency: Onsor Mosha

Production House: Hoku Films

Director: Fahad Al Amari

Cinematographer: Ibrahem Al Shangeeti

Creative Director: Ahmad Konash

Senior Creative Copywriter: Abdullah Al Rowis

Account Manager: Murad Mansour

Art Directo

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