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Campaign Middle East
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Hiba Faisal
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Industry Snapshot: 2025 will be a year of transformation and breaking boundaries

Hiba Faisal
posted on

In this Industry Snapshot, Interesting Times' Wassim Bassil notes the importance of personalisation and authentic engagement and how if neglected can weaken a brand's impact.

2025 will be a year of transformation and breaking boundariesBy Wassim Bassil, CEO & Partner, Interesting Times

In this Industry Snapshot, Interesting Times’ Wassim Bassil notes the importance of personalisation and authentic engagement and how if neglected can weaken a brand’s impact. He continues on to comment on how 2025 will be a year of transformation and breaking boundaries.
What are the top lessons from 2024 that we’re taking into 2025?
In 2024, we learned the importance of adaptability and leveraging transformation as a growth driver. Our focus on integrating technology with creativity allowed us to navigate challenges while staying true to our clients’ evolving needs. We realized that collaboration—both internally and with clients—combined with a commitment to measurable impact, sets th


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Tags:breaking boundariesconsumer engagement levelsIndustry snapshotInteresting Timesperformance metricsWassim Bassil
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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