Martino O’Brien
Creative Director and Managing Partner, YouExperience
Yes
Brands should disclose their use of AI in social media campaigns for the sake of transparency and to build trust with consumers. By providing this information, brands empower consumers to make informed decisions about their engagement with AI-driven content. Disclosure also acknowledges the ethical implications of AI and fosters dialogue around responsible practices. Additionally, disclosing AI usage allows brands to differentiate themselves, showcase innovation, and attract tech-savvy consumers who appreciate and seek out AI-driven experiences. Overall, disclosure promotes transparency, trust, ethica
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