Alex Pineda
Executive creative director, TBWA\RAAD
Yes & No
If you think of TV as the classic media, we grew up within the living room, broadcasting fixed programmes filled with million-dollar production cost ads, then, No.
But if you think of TV as something you can sync with your phone (albeit actually a pocket-size hard drive with Wifi and an HD camera), watch Netflix and Apple TV, stream YouTube, play music straight from Spotify, watch TED Talks, get movies and sports on demand and a million things besides, then Yes. TV is redefined as a gateway to endless possibilities. It has become a true ‘magic box’.
Lara Saab
Associate marketing director, Weyyak
Maybe
The Golden
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
