India-based integrated advertising agency Sociowash has secured Tide Arabia’s social media mandate.
The agency will be responsible for improving the brand’s social media as well as digital presence through creative approaches.
The agency also handles Tide’s account in India. The agency said that it won the Tide Arabia mandate due to its “successful management” of the Tide India account.
As part of its duties as Tide Arabia’s digital agency, Sociowash will be responsible for increasing the brand’s digital presence and executing digital campaigns.
Raghav Bagai, co-founder of Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia.
“We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region.
“Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”
Arushi Sethi, Brand Director, Tide Arabia, said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand.
“We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”
