India-based integrated advertising agency Sociowash has secured Tide Arabia’s social media mandate.
The agency will be responsible for improving the brand’s social media as well as digital presence through creative approaches.
The agency also handles Tide’s account in India. The agency said that it won the Tide Arabia mandate due to its “successful management” of the Tide India account.
As part of its duties as Tide Arabia’s digital agency, Sociowash will be responsible for increasing the brand’s digital presence and executing digital campaigns.
Raghav Bagai, co-founder of Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. W
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