Impact BBDO has announced the promotion of Johannes De Beer to creative director. De Beer joined Impact BBDO as a creative art director in 2019 and proceeded to the role of associate creative director.
During his career, De Beer has worked for renowned advertising agencies and networks in South Africa and the Middle East. He has held previous roles at Joe Public United, J. Walter Thompson Worldwide, FLNT+TNDR, Timesquare Advertising and Etiket. De Beers has worked with brands including, Lucozade, Kellogg’s, Nedbank, Mars, Nestle, Nokia & Ford. In his nine years in the advertising industry, he has worked on award-winning campaigns across multiple sectors including, traditional, craft, tech and innovation.
He has also been credited as creative director for Reebok’s ‘life is not a sport’ campaign and Al Hilal’s rebrand.
Johannes De Beer received his Bachelor of Arts in Visual Communication from The Open Window in 2011, where he majored in interaction design, user interaction- user experience (UI/UX).
According to Impact BBDO, the work that really gets him excited and that he aspires to do with every brief he receives is to put meaning and idea behind the brand, without which the message becomes wallpaper. He also believes that the best ideas get formulated on the golf course or even a 10km run.
Words on De Beer’s promotion
“I always admired the work that came from Impact BBDO, way before I joined the company. To be behind driving the next chapter of creativity (in my new role) is truly an honour! What I’ve realized in my last 4 years here, is that the best work is created when we have fun along the way, and this is why we do what we do,” said Johannes de Beer, creative director, Impact BBDO.
Ali Rez, chief creative officer for Impact BBDO said, “Hannes is the kind of talent every captain would want on his team, and every team member would want as a captain. A tremendously gifted creative, with excellent leadership skills, Hannes has proven himself time and time again, and we look forward to making some of the best work in the world with him.”
