For the second year in a row, Impact BBDO Dubai has pulled off a remarkable repeat in winning one of the two Grands Prix of The Year awarded at the annual Ad Stars competition in Busan, South Korea. “The New National Anthem Edition” for An-Nahar Newspaper won the prestigious award from the category of Brand Experience & Activation.
The widely celebrated campaign aimed to inspire women to lead the Lebanese revolution in 2019 with the meaningful action of amending the country’s national anthem: previously, the anthem had referred to Lebanon as the “birthplace of men.” An-Nahar changed this to “birthplace of men and women” and printed the revised anthem on the front page of an issu
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