IKEA, in partnership with This is Libre, has revealed a campaign highlighting the chaotic and messy, fun reality of life with children, building on IKEA’s reputation as a beloved brand for families with kids in the Middle East that facilitates children’s creativity and play at home.
The campaign initially launched this week in Morocco and will roll out in further markets across the Middle East later this year. It includes a film running on TV, social media and cinemas, together with a graphic campaign in digital and outdoor, spotlighting IKEA products that show children making a mess, but contrast their behaviour with the joy that they bring to their parents’ lives.
There will also be an out
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