To showcase its kitchen range, IKEA has partnered with Memac Ogilvy and Bigfoot Films to launch its latest campaign: An Everything Kitchen.
Rolling out in the UAE, Oman and Qatar, the campaign aims to raise awareness of IKEA’s kitchen solutions through gently encouraging consumers towards a kitchen revamp by recognising the significance of the room in every household.
“Our ‘An Everything Kitchen’ campaign celebrates the profound role the kitchen plays in our lives,” said Carla Klumpenaar, GM Marketing and Communications, IKEA UAE, Qatar, Egypt and Oman.
Therefore, the creative brief mandated a campaign that tugged on the emotional heartstrings of consumers in the region, tapping into
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
