Al-Futtaim IKEA has launched a new campaign, Supporting First Steps, aimed at capturing the everyday moments that shape early childhood development. The campaign is part of IKEA’s ongoing regional brand narrative, following previous initiatives such as Proudly Second Best and Guilty Pets, which celebrate real-life family moments.
Rooted in the insight that many toddlers take their first steps by using nearby furniture for balance—a trend known as “baby cruising” and popular on TikTok—Supporting First Steps turns attention to how IKEA products quietly support these important but often overlooked experiences. The campaign serves as a reminder of the role home environments play in nurturing developm
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
