This Mother’s Day, Al-Futtaim IKEA, in collaboration with Memac Ogilvy, turned the tables on traditional and launched a heartwarming campaign that celebrates the creativity of children.
In a unique event held at IKEA stores, children were invited to leave their mark quite literally on IKEA furniture, turning ordinary items into extraordinary gifts for their mothers.
A Priceless Mess
“A Priceless Mess” aims to shift perspectives on the spontaneous art created by children.
Often, parents view their kids’ doodles on furniture as mishaps to be cleaned up.
However, Al-Futtaim IKEA sought to highlight that these spontaneous sketches are, in fact, priceless artworks that embody l
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