New partnership to open up sports advertising opportunities

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Advertising and media network Promofix, a part of JGroup, has announced a partnership with The Digital Tree, an ad-tech and technology solutions provider.

The partnership grants Promofix the exclusive rights to represent UK-based sports app 365 Scores, owned by Entain group.

The partnership also seeks to expand Promofix’s presence in the sports and digital advertising space.

Promofix, in collaboration with The Digital Tree, will create and offer ad solutions to businesses looking to advertise on 365Scores.

Elias Wakim, Managing Director at Promofix, said “Our mission is to lead the market with advertising that captures the passion of regional sports.”

Echoing Wakim’s sentiment, Omar Hariz, CEO of Digital Tree, said, “By marrying our digital marketing prowess with Promofix’s expansive reach, we’re not just offering ads—we’re crafting experiences that resonate with the pulse of the sports community in MENA.”