IKEA’s owner, Ingka, has announced that it has awarded its global ad account to McCann after a competitive pitch process.
McCann will look after ad account in 31 countries where the group operates the retail stores directly.
The account awarding is a part of the brand’s attempt to streamline its agencies across all the countries it operates in. The retail store previously dealt with various agencies across all 31 countries previously.
In a statement, the company said the new approach allows for “simplified and impactful processes that supports creative quality”.
The retailer added that it wants to “strengthen the Ikea brand globally” and for its international marketing to connec
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