YAAP appoints Raj Nayak to its advisory board

He will play a key role in guiding the agency's strategic initiatives for growth and expansion across regions

Left: Raj Nayak Right: Atul Hegde

YAAP announces the addition of Raj Nayak to its advisory board. 

Raj Nayak, the former Chief Operating Officer of Viacom18 will play a key role in guiding the agency’s strategic initiatives for growth and expansion across regions. 

The appointment highlights YAAP’s commitment to its long-term goals and rapid growth plan. 

Nayak has founded and held leadership positions at some of the world’s largest media and entertainment companies, including Star TV and NDTV. 

His most recent role as the Chief Operating Officer at Viacom18 saw him spearheading some of the network’s most iconic shows and properties. 

Following his tenure at Viacom18, Nayak ventured into a new domain with House of Cheer, a hub specialising in creation, curation, and consultancy, where he serves as the Managing Director.

Atul Hegde, Founder of YAAP, said: “It’s an absolute pleasure to have Raj Nayak join YAAP’s advisory board. Raj’s rich legacy and extensive experience in the media and entertainment industry will be instrumental in driving YAAP’s strategic growth and expansion plans in the coming months. 

“His addition to the board aligns perfectly with our ongoing expansion across regions, key leadership appointments, and our relentless pursuit of product and service excellence.”

“Embodying its philosophy of ‘Built for Now,’ YAAP has successfully harnessed content, data, and technology to deliver immense value to its clients, establishing itself as a dominant player in the industry.

“YAAP’s promising roadmap for growth and expansion in the coming years, driven by innovation and strategic expansion into new markets, resonates with my business philosophy. It presents us with an exciting opportunity to break new ground together.” adds Nayak.

YAAP has been on a course of strategic growth, with recent additions such as Dr Ahmed Abdul Rahman AlBanna, the former UAE Ambassador to India, to their advisory board, as well as key leadership appointments across India and GCC. 

The company has also formed a strategic partnership with Tagger Media, a US-based influencer marketing platform.

These developments follow YAAP’s acquisition of Crayons Communications, an advertising agency with a strong financial performance, including a 97 per cent increase in top-line growth and a rise in profitability for FY21-22. 

YAAP’s client portfolio include industry players such as NPCI, Visit Dubai, IndusInd, Lufthansa, SBI Cards, Disney, Apparel Group, MPL, Amazon, and Square Enix.