Conal Byrne, CEO, iHeart Digital Audio Group (L) and Imad Jomaa, Founder and President of JGroup.JGroup has been appointed as the exclusive sales representative for iHeartMedia across 16 countries in the Middle East and North Africa, covering the Gulf, Levant and North Africa. The partnership grants regional advertisers access to iHeartMedia’s extensive audio and digital network, spanning radio broadcasts, podcasts, digital audio, video, display, branded content and streaming formats.
Through the agreement, JGroup will manage regional sales, brand partnerships and advertising opportunities for iHeartMedia’s global media portfolio. The JGroup collaboration allows brands and agencies in MENA to connect directly with audiences across iHeartMedia platforms — including the media company’s broadcast radio network and its library of podcasts and digital inventory.
For advertisers, the partnership opens up access to premium audio and digital placements, supported by iHeartMedia’s advanced targeting, measurement and cross-platform capabilities. It also gives MENA marketers the ability to leverage the company’s established US audience and global reach, linking local brands to international consumers through one of the most recognised names in audio.
Imad Jomaa, Founder and President of JGroup, said, “Audiences today move seamlessly between physical and digital worlds, shaping their own journeys. By partnering with iHeartMedia, we empower brands to be part of those journeys with relevance and sophistication, creating meaningful connections and driving real impact. At JGroup, we remain committed to delivering future-ready solutions that bring brands closer to their audiences while advancing the digital economy across MENA.”
“We are excited to partner with JGroup to bring iHeartMedia’s portfolio of audio offerings to MENA,” said, Conal Byrne, CEO of the iHeart Digital Audio Group. “Together, we will deliver impactful, creative and measurable campaigns that help brands build strong connections with audiences across the region.”
