MENA digital advertising spend reached $4.58bn in 2021, nearly a full $1bn increase on the previous year according to the IAB GCC who released the results of the study on 16th June. This reflects an increase of 25.9% over the 2020 investments for the region.
Following on from the inaugural 2020 study, this report included more detailed breakdowns and regional granularity highlighting the growth areas for the first time:
Social grew to account for as much as 62% of display investment, due to a 38% growth rate v non-social of 11%.
Video continues to account for more than the European average and now accounts for close to 50% of total investment in MENA having grown 33% year on yea
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
