Hypermedia signed a strategic agreement with Streach, a part of Seventh Decimal, which would enable them to put audience measurement at the core of Out-Of-Home trading and to maintain it as an integral part of any media mix.
The partnership will enable the brands to shift towards data-driven decisions for both digital and static OOH, maximizing the effectiveness of their campaigns.
With Streach, Hypermedia will enable its clients to accurately measure the exposure to their campaigns and understand the audience exposed.
With the introduction of metrics
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
