Serviceplan Middle East, Dubai Lynx Independent Agency of the Year and Cannes Lions Independent Network of the year, has announced a partnership with Cequens, a regional cloud communication solutions
provider. The news comes as Cequens reveals plans for expansion and development strategy for 2022.
With its recent headquarters move to Dubai and expansion plans into new markets beyond the MEA region, Cequens’ most recent partnership reflects a new era of change for the company. Kicking off the exciting partnership with Serviceplan Middle East, Cequens hosted a high-octane, two-day workshop, where top management from the two companies came together to discuss the Cequens brand refresh, existing brand positioning, and plans for the future.
As part of the proposed 60-day project, Serviceplan Middle East will present Cequens with an
all-encompassing brand strategy highlighting the company’s new strategic narrative, and creative objectives for Cequens’ new brand communication.
Yara Milbes, Cequens VP marketing says of the announcement: “This is a very exciting and dynamic time for Cequens. As we continue to grow and develop groundbreaking products and solutions for our clients, starting with an enthusiastic expansion plan and the recent moving of Cequens headquarters to Dubai, our brand refresh activities couldn’t have come at a better time. We are confident that Serviceplan Middle East will come up with a bar-to-none strategy that reflects who we are and what we believe in as a company.”
Natalie Shardan, managing director at Serviceplan Middle East explains: “We are delighted to partner with a brand that delivers quality customer experience through cutting-edge technology like Cequens. Understanding how audiences receive and interact with brands is what we do best. Both companies share a common goal, and are looking forward to changing Cequens’ brand image into a cloud communication
force to be reckoned with.”