Outdoor company Hypermedia, part of W Group, has announced the launch of its new digital platform, Pinned. The new platform will allow brands and agencies to compare, book, and pay for retail media spaces online.
The platform was designed with the aim of streamlining the booking process of Hypermedia’s physical promotion spaces, located in malls across the UAE. Pinned also aims to bring “transparency and efficiency” to the process.
According to Hypermedia, the platform is not limited to brands and advertisers in the region and is open to global parties.
Hypermedia envisions Pinned as a bridge connecting brands with consumers more effectively on both regional and global scales. The platform not only simplifies access to premier retail locations but also reflects Hypermedia’s goal to make physical spaces accessible worldwide.
“In our mission to transform the out-of-home experience, we are also reimagining how advertisers access premium media spaces,” said Philip Matta, CEO of Hypermedia.
“Pinned digitises the entire booking journey for our promo spaces, providing a seamless, transparent experience that connects retailers, suppliers, and customers. Brands will be able to easily browse, compare costs, book, and make payments, simplifying their media campaigns from start to finish.”
By visiting the website, brands and advertisers can pick the screens in the malls that they want to showcase their advertising on, followed by the duration of the ad as well as the starting date, before they are redirected to a payment portal to complete their transaction.
Through the digital platform, Hypermedia aims to bridge the communication gap between brands and consumers, offering a comprehensive, user-friendly solution tailored to the needs of the retail media market.
