Outdoor company Hypermedia, part of W Group, has announced the launch of its new digital platform, Pinned. The new platform will allow brands and agencies to compare, book, and pay for retail media spaces online.
The platform was designed with the aim of streamlining the booking process of Hypermedia’s physical promotion spaces, located in malls across the UAE. Pinned also aims to bring “transparency and efficiency” to the process.
According to Hypermedia, the platform is not limited to brands and advertisers in the region and is open to global parties.
Hypermedia envisions Pinned as a bridge connecting brands with consumers more effectively on both regional and global scales
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
