HSBC Middle East has launched its Scam Encounters awareness campaign, revealing the deceptive tactics used by scammers to exploit unsuspecting individuals.
The campaign was conceptualised and executed by Rain Creative. The film was directed by Bugsy Steel through The Company Films Dubai, while PHD managed the media rollout across all channels. The campaign was rolled out across social media posts and digital platforms, in-taxi video advertisements, a radio programme and immersive on-ground activations.
As the name indicates, the Scam Encounters campaign sheds light on the rising threat of a diverse set of scams – from people with sinister intent impersonating officials to too-good-to-be-tr
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