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Anup Oommen
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HSBC appoints John McDonald as Chief Marketing Officer

Anup Oommen
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John McDonald will be responsible for HSBC marketing, branding, client engagement across four business areas, including International Wealth and Premier Banking; Corporate and Institutional Banking; Hong Kong; and the UK.

John McDonald, CMO, HSBC | Image courtesy: UBSJohn McDonald, CMO, HSBC | Image courtesy: UBS

HSBC has appointed John McDonald as Chief Marketing Officer (CMO) with effect 1 October 2025. McDonald was the Group CMO at Swiss-based multinational investment bank and financial services firm UBS.

In this newly created role, McDonald will bring together the Marketing and Brand functions across HSBC’s four primary businesses under unified leadership.

He will be responsible for shaping and delivering HSBC’s marketing, branding, client engagement across the bank’s four business areas of International Wealth and Premier Banking, Corporate and Institutional Banking, Hong Kong and the UK.

During his 25-year career as a global marketing leader, John has worked with the world’s leading


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Tags:American ExpressAppointmentappointmentsBarry O'ByrneBrandbrandingBritish Airwayschief marketing officerclient engagementcmoCorporate BankingHong KongHSBCInstitutional BankingInternational WealthJohn McDonaldmarketingMasterCardPremier BankingPublicis GroupeUBSUKWPP
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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