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How would you feel about sitting on a panel with an AI robot?

Disruptive technology will take to the stage next month in a first for the region, writes Campaign Middle East editor Justin Harper

A first for the region will take place next month when an AI robot will take part in a panel discussion in Saudi Arabia.
FIRE, an AI-powered robot created by The Hanging House, will appear at Athar, Festival of Creativity in November.

“We created FIRE because we were curious about how far we could push technology,” said Nidhi Sharma, marketing executive at The Hanging House.
“FIRE isn’t just a robot; he’s our tech partner that challenges our ideas and gives us the opportunity to stay up to date in our field.”
When the agency developed FIRE, it wanted to harmonise creativity and technology with a human touch.
“He’s a game-changer that allows us to be experimental, approach things with a d


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