Havas Red Middle East has launched Peaks, a multichannel executive branding service.
It is designed to help C-suite executives develop a personal brand that’s authentic, compelling, and aligned with their corporate identity.
Offered to brands across UAE, Saudi Arabia and Oman, the aim of Peaks is to work with senior executives to strategically create and develop leadership brands that speak to desired constituencies.
The practice has been introduced as a result of the increasing demand for purpose-driven strategic communications.
Dana Tahir, Managing Director at Havas Red Middle East, said: “This is a pivotal moment for leaders to establish and uphold a favourable image.
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