By a quirk of the calendar, 2024 is poised to become the most significant voting year in history. Projections indicate that over 4 billion individuals, constituting more than half of the global population, will exercise their voting rights in countries far and wide as the US, India, South Africa, and Britain.
The economic uncertainties brought about by recent surges in the cost of living may have left individuals in a state of ambiguity over the last couple of years.
With the upcoming elections around the world and the recent instability in the region, a new dimension of uncertainty on the political front could emerge.
Against this backdrop, media agencies will have to consider the
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