Apple is building what industry observers expect to be a formidable ad business on the back of the data it collects from consumers, but it will face tricky choices as it seeks to protect its stance as an advocate of consumer privacy and avoid further antitrust probes.
Last week Digiday reported that the iPhone maker appears to be building a demand-side platform (DSP), according to a job posting from April seeking a product manager to design “the most privacy-forward, sophisticated demand-side platform possible”.
Traditional DSPs integrate multiple sources of inventory and data to create targeting efficiencies and scale, but this opens them up to risks of data leakage and priva
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