By Binoj Nair, B2C marketing director at Canon Middle East.
Viral videos are the ultimate badge of success for content creators, yet are incredibly difficult to achieve. Many people assume that videos go viral because of good luck or coincidence and while there is no ‘formula’ that guarantees a viral video, there are certain underlying factors that can help increase the odds. Through careful planning and strategizing and shooting a high-quality video, it is possible to even the odds and create a video that’s worth sharing, with the ambition of having it ‘go viral’. Here are some best practices to bear in mind to improve your chances of a viral video.
1. Your content should tr
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