A total of 12 grands prix were awarded out of a possible 16. Here jury presidents and judges explain why the winners were chosen and cast a critical eye over the categories that they presided over
Creative effectiveness
Hephzibah Pathak, global brand director at Ogilvy & Mather India, was president of the creative effectiveness jury
“The Vodafone micro-recharge idea (Fakka) solved a genuine marketing problem and at the same time delivered great value to the consumer. Looking outside the category, the agency unearthed a brilliant insight and developed a simple and innovative solution that opened up a whole a new market. Conveniently designed, it fits into cash registers and wallets alik
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