As technology continues to progress, it is changing the way we consume and interact with media. In the TV industry, we are seeing a transformation in the way brands advertise and reach their target audience. From interactive experiences to augmented reality, technology is opening new doors for brands to connect with consumers in new exciting and innovative ways.
In this article, Campaign Middle East speaks with Rayan El Hajjar, Client Partnership Director at MBC Media Solutions (MMS), MBC Group’s commercial arm, to explore how evolving technology and consumer behaviour is shaping the advertising landscape, and the ways MMS is staying ahead of the curve in offering cutting-edge solutions to clien
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