With the Saudi Pro League drawing to a close and capping off a season featuring more star names than many would have imagined a few years ago, many could be forgiven for thinking that that’s it for football for a while.
But while the 2024 Euros won’t feature the Al-Suqour Al-Khodhur, research from Footballco shows that young fans are just as excited as their European counterparts.
Footballco counts global football media brand GOAL, and Kooora, the number one sports platform in the Arab world, among its portfolio and works with brands to reach fans through football.
Part of this includes fan insights from its research division, which recently surveyed fans across Europe and the Middle Eas
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