MENA’s digital advertising landscape has reached a pivotal moment. Marketers and buyers must navigate an ecosystem of platforms and channels while contending with evolving privacy regulations, heightened brand safety concerns, and demands for more precise audience engagement. As traditional programmatic approaches show their limitations, programmatic curation is emerging as a strategic solution.
One that aligns perfectly with regional regulatory developments like Saudi Arabia’s Personal Data Protection Law (PDPL) and the region’s rapidly expanding Connected TV (CTV) market.
Why programmatic curation has become essential in the MENA region
Programmatic curation is reshaping how advertisers in MENA manage
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