Akshat Harbola, Spotify’s Managing Director for MENA and South Asia.
“Looking back at Wrapped 2023, it’s fascinating to see how music fans across MENA are engaging with audio. These listening habits reflect our region’s musical fluidity; we’re connected to global trends, yet we strongly champion our local heritage.
“In Egypt, what really stood out this year was how new artists made it to Wrapped’s shortlist. In Saudi Arabia, we’re witnessing the resurgence of throwback songs like Adele’s ‘Set Fire to the Rain’ alongside the ongoing popularity of Khaleeji music.
“In Morocco, local hip-hop continues to be cherished, and in the UAE, the expat community’s diverse
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