Did you know that YouTube is the world’s most popular video-sharing platform, with nearly 2.5 billion users and 14 billion videos?
In fact, in the time it’ll take you to read this post, about 1,800 hours of new video content will be uploaded to YouTube.
In Saudi Arabia and UAE, YouTube is seen as the number one platform. Eighty six per cent of viewers in Saudi Arabia and 87 per cent in the UAE agreed that YouTube plays a key role in their purchase decisions, surpassing the competitive average.
And now that YouTube is becoming a staple of the big screen, it’s more important than ever to treat YouTube like TV – and do it right.
Achieve winning scale and brand suitability
Using our AI-powered YouTube Recommendation Engine, we ensure that our clients’ ads only run on the right channels and videos.
With levers for ad performance, IAB category, language, age, subscriber count, view count and more, we make sure ads appear in the right places to drive impactful and measurable results that marketers want to see.
How we’re not your average programmatic
- We start by applying base-layer guaranteed brand safety lists from our exclusive partner, Pixability – a Google-certified member of the YouTube Measurement Program (YTMP). This has helped us to set a whole new standard for YouTube.
- We layer in additional category exclusions, such as Google Video Partners (GVP) to drive impact and performance.
- Our data science team extracts data from the YouTube API so that we can see category, video and channel-level information, as well as geographic and temporal context.
Achieve winning YouTube strategy
Campaign delivery is only part of the story. We also leverage content insights from Pixability along with our own performance data to understand trends like top-indexing videos, channels and video category relevance – helping advertisers spot strategic opportunities.
And that’s not all. Along with the above, we provide our exclusive pre-campaign brand specific competitive insights report. But we’ll leave that for brands and partners to discover – after all, some secrets are best shared with those ready to unlock them.
Ready to activate your winning mode?
With MiQ, you’ll achieve winning campaigns on YouTube.
We’re not your average programmatic.
