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Selecting the right partner to strengthen your brand

Bioniq’s Banafsheh Salmani shares essential steps for creating strategic partnerships that deliver brand and consumer value.

The Middle East is witnessing a surge in strategic partnerships across various sectors, underscoring its commitment to economic diversification, technological advancement, and sustainable development.

For instance, DHA and DET have signed a Memorandum of Understanding (MoU) aimed at enhancing Dubai’s position in the global medical tourism market, which saw significant growth in 2023, with 691,478 medical tourists generating AED 1.034 billion in direct healthcare spending. This partnership seeks to attract investments, international hospitals, and specialised medical centres to Dubai and host medical conferences, build global partnerships, and promote knowledge exchange in healthcare.


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.